“ Subjects in clean-scented rooms were less likely to exploit the trust of their partners, returning a significantly higher share of the money. The average amount of cash given back by the people in the “normal” room was $2.81. But the people in the clean-scented room gave back an average of $5.33. … Participants surveyed in a Windex-ed room were significantly more interested in volunteering (4.21 on a 7-point scale) than those in a normal room (3.29). 22 percent of Windex-ed room participants said they’d like to donate money, compared to only 6 percent of those in a normal room.
10.25.09
